Proven Strategies, Vigorous Capabilities

At AutoMPower, we mean serious business.
And delivering strategic solutions along with trust is what you deserve. We cover every aspect of the project lifecycle, from initial strategy to final implementation and support. Our established connections with dealerships, workshops, fleet operators, global manufacturers provide a unique advantage.

With our team, you get the expertise you can believe in and enjoy collaborative effort that makes the impossible possible.
Know more about the talented individuals, our greatest asset, who breathe life into our company and make us thrive on fierce competition.

Meet our team

Ummulkiram Bharmal

Founder

Who she is
With over half a decade in marketing communications and building brand momentum, Ummulkiram has a clear vision: drive growth,
elevate client impact, and future-proof the business of automotive equipment consulting. She is passionate about her work, where
she finds meaning, purpose, value and how she contributes to the world. Grand outcomes are realized by team effort is the belief
she lives by. When you don’t see her working, she is always trying to help others around her.

What she does
Ummulkiram brings a bold new, future-focused approach to automotive equipment consulting fueled by passion, agility, and a highly result-oriented mindset. With integrity at her core, she prioritizes trust, outcomes, and meaningful impact. Always curious and ready
to learn, she asks a lot of questions and focuses on details, reflecting a growth mindset.
Now, she’s set to lead the company into uncharted new territory.

Murtuza Poonawala

Regional Director – Sales & Marketing

Who he is
Murtuza is a sales & marketing expert with a solid 20-year track record in UAE & across the Middle East. He is highly analytical, detail-oriented and pretty fast.
He is highly organized & proficient in market analysis, competitive positioning, product introduction and in leading successful teams.

What he does
Always focused on growth, Murtuza helps clients and teams bring innovative products, services, and experiences to this industry.
With sharp communication and analytical skills, he delivers timely, solution-driven strategies through consultative selling. His passion for building strong relationships consistently drive year-over-year business growth and lasting partnerships. From acquiring major government projects to steering high-stakes product rollouts, Murtuza brings a bold mix of strategy, influence & execution, now geared toward leading brands and clients to success.

Noteworthy Projects
ADNOC CSD & retail outlets, Etihad Rail project, Sweihan Air Base

Waqas Ahmed

Manager – Sales & Marketing

Who he is
Waqas has a robust decade-old streak in industrial & automotive sales across UAE.
He has deep industry know-how and a results-driven mindset.
He sees the possibilities and feels motivated and inspired to strive toward
what others may not think possible.

What he does
Waqas is always keen on working in a challenging role which demands the best of
his professional ability in terms of technical & analytical skills. Known for building strong client relationships and exceeding targets,
Waqas is geared up to accelerate growth & steer the sales team toward new wins
in the automotive equipment industry.

Our Company Goals

Our Core Values

Integrity

Value honesty, transparency, and dedication toward partners & customers.

Operational Excellence

Continuously improve to minimize errors
and maximize value.

Customer Focus

Prioritize customer & partner needs, expectations and satisfaction, primarily.

Collaboration

Encourage exchange of ideas freely, working as one, to deliver exceptional results.

Innovation & Adaptability

Embrace change to create progressive, groundbreaking solutions.

Sustainability

Make conscious choices with a shared agenda to achieve sustainable growth.

Our Clients

We work with a diverse range of clients to deliver exceptional results, namely from the automobile, car fleet, commercial vehicle, and tire industries.
Explore our successful collaborations below to know we can be trusted with your goals.

Our Alliance

Akbar Ali Ku Co. LLC

Akbar Ali Ku Co. LLC (A.Alico), an ISO certified company with a legacy of over 5 decades based in Sharjah, UAE, is one of the nation’s largest stockist & retailers of automotive and industrial tools & equipment.

We provide comprehensive marketing services for their 10 product categories and over 5000 products of major Asian brands catering to automotive, manufacturing & construction industries.

Let’s work together towards excellence!
Connect with us to know how.